The Move Project

The Move Project


This episode of The Ski With Wade Podcast is all about optimizing fitness, which for our guest William Branham means holistically understanding the body and aligning movements to eliminate asymmetries. Co-owner of The Move Project, the gold standard for gyms in Dallas and beyond, William tells us how to tailor exercise – and things like diet and hydration – for best results. Whether you’re a pro athlete or midlife guy trying to stay in shape, tune in for expert tips and cutting-edge trends in personal training.

Topics Covered
  • The philosophy behind The Move Project’s unique approach to fitness.
  • About how William got started and revolutionized his approach to PT.
  • What’s up with the core? Everybody is training it, but everybody has a different conceptualization.
  • Golf players have provided textbook opportunities for William to apply his methods.
  • Starting as kids, we all need to get educated about body mechanics if we want to avoid injuries over our lifetimes.
  • Whether to focus on building muscle mass depends on the sport.
  • Tips on how to get lean. Diet is key. So is hydration.
  • Who’s in control of the music? It’s always a controversy

There’s a reason Michael Jordan is Michael Jordan. He’s got the genetic and athletic gifts to work out however he wants. But for the rest of us, it’s all about working out right. Or, as my guest this week William Branham puts it, working out smart! Because athletes, and especially the water skiers I coach, come to me so often for advice on a range of physical fitness challenges, I thought it was about time I introduced you to William Branham, a guru in the personal training space. He’s the best when it comes to optimizing human performance.

William (or “Sir William,” as I like to call him) co-owns The Move Project in Dallas, an industry standard-setting gym that will take you to peak fitness. That is, if you’re willing to learn new concepts and put out the effort. Surprisingly, William’s workout philosophy isn’t what you might think. No old school lifting of 40- and 50-pound weights, as some folks do. For William it’s quality over quantity. The reps need to be right and the body properly aligned. The Move Project focuses on alignment of the lumbar, thoracic and cervical spine to eliminate asymmetries. It all starts with breaking down what’s going on with your particular history, sport and how you move. For William, pro and amateur golfers provided that “Aha” moment when he fully realized that his whole perspective on physical therapy had to shift in order to make efficient, lasting change.